Tech Panel (E) "From AI Tools to AI Colleagues – When Agents Start Managing Customer Relationships"

This panel explores how marketing and sales are changing as AI agents become increasingly autonomous—from lead generation to personalized customer communication. The focus is on the current maturity of agent-based systems, the prerequisites for scalable business impact, and the role of platforms, data, and ecosystems.

At the same time, a central question arises: Who will shape the customer relationship in the future—people, companies, or platforms?

Representatives from leading technology companies discuss new perspectives on marketing and sales in an increasingly autonomous world.